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Posted on12 April 2023

Atlas Translations Rebrand Announcement

Atlas Translations Rebrand Announcement

We are pleased to announce the launch of our rebrand!

More than “just making things look pretty”

Our rebrand is very much an evolution of our pre-existing branding – rather than a complete revolution! Keeping our recognisable Atlas planet but adapting our logo, colour palette, and typography, we now have a clean, modern look that reflects the value of our high-quality services, as well as the human and friendly touch for which we are known.

“A high-quality, professional and consistent brand helps you to reflect the quality and professionalism that you provide with your services, products…whatever it may be. Good branding is SO much more than just making things look pretty” says Charlie, Atlas Translations’ Marketing Manager. “When done well, a good brand can help you to build trust, make conversions, and retain clients.”  

A rebrand that moves with the times

With increased demand for services such as remote interpreting, translation of e-learning materials, and integration of machine translation (to name a few!), we are constantly tweaking our service offering at Atlas. What we do as a translation agency has developed and changed quite substantially since we last looked at our branding, so it only felt right to give it a bit of TLC!

Atlas gets a facelift!

Where company marketing materials used to be restricted to leaflets, possibly a website, and maybe (for those old enough to remember) a section of the Yellow Pages, there are now endless opportunities to promote your business. From social media channels, to industry directories…our translation agency is present on a vast range of channels. It therefore felt important to develop a set of brand guidelines to ensure we are maintaining consistency across all channels.

We feel very nostalgic seeing how the Atlas logo has evolved since our inception in 1991!

Our signature colours and typography

Our signature blue and green colours echo the land and sea of an Atlas map, and we like to think our San Serif typography, Coolvetica, is as easy to read as we are to work with! The extra-tight kerning of the font mirrors our tight-knit team, the funky curls adding a bit of personality and reflecting our friendly and human touch. The font also supports many writing systems, including Latin-based European languages, Vietnamese, Greek, and most Cyrillic-based writing systems – handy for a translation agency!

Building a global brand?

If you’re also undergoing a company rebrand and you want to appeal to an international audience – or perhaps you have a few overseas conferences and meetings in the calendar! – consider localising your marketing materials. A business card or rollup banner in the language of your target market may well just be the ticket to opening up valuable prospect opportunities.

ISO 17100 – ISO 17100:2017 for Translation Services (since this standard began, in 2008, externally audited annually).
Mindful employer

Mindful Employer Plus – As a Charter member, our team have access to an Employee Assistance Program with 24/7/365 support, as we work toward achieving better mental health at work.
Federation of Small Businesses and the Self-Employed

A proud member of the Federation of Small Businesses (FSB), a dynamic and inclusive not-for-profit membership organisation. FSB is dedicated to supporting and empowering small businesses across the UK and is committed to fostering an environment where entrepreneurs can thrive, innovate, and succeed.

Atlas Translations has been accredited by the Fair Tax Foundation since February 2024. The Fair Tax Foundation is a not-for-profit social enterprise developed by a team of tax justice, corporate responsibility, and ethical consumer experts. It was launched in 2014.

We’ve been registered with the Information Commissioner’s Office (ICO) since 2004. Go to https://ico.org.uk/ for more information.

We hold a full membership in the Association of British HealthTech Industries. The ABHI supports the HealthTech community by providing products and services that help people live healthier lives. As the voice of the industry, we show the value of health technology and overcome barriers to people benefitting from it now and in the future.

Certified since 2003, externally audited annually. ISO 9001:2015 is the international standard for Quality Management Systems (QMS), applicable across all sectors. ISO 9001 provides a framework to respond to changing quality requirements in line with changing demands across society, economics and the environment.
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Disability Confident Committed is creating a movement of change, encouraging employers like ourselves to think differently about disability and take action to improve how we recruit, retain, and develop disabled people. Being a DCC employer is a unique opportunity to lead the way in our community and show that we’re a disability inclusive employer.

Corporate membership of the ITI (Institute of Translation and Interpreting) since 1994. Corporate Member of the Year 2021. ITI is the only UK-based independent professional membership association for practising translators, interpreters and all those involved in the language services sector.

CIEP: We’ve held Corporate membership Chartered Institute of Editing and Proofreading since 1993. CIEP are an international membership organisation that offers training and community for editorial professionals (copy editors and proofreaders) while helping members develop business confidence.

ATC: We hold full membership with the Association of Translation Companies, a trade association representing the interests of language service companies in the UK and internationally. It is the leading voice for companies operating in the UK’s language services industry.

Living Wage Employer: As a living wage employer, we believe our staff deserve a wage which meets every day needs. The Living Wage Foundation has a mission to encourage employers to play their part in tackling in-work and post-work poverty and provide a decent standard of living by paying the real Living Wage, adopting Living Hours and Living Pensions as well as wider good employment practices.
4-day week

Proudly a 4-Day Week Employer since 2019. Amongst other items, the 4-Day Week initiative calls for a reduction to the maximum working week from 48 hours per week to 32 hours per week by 2030.

 
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A member of the Good Business Charter since 2022. The GBC is a simple accreditation that organisations of all sizes in the UK can apply for in recognition of responsible business practices.
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We’re a proud member of the Patient Information Forum (PIF), a membership organisation for anyone producing health information and support. PIF promote access to trusted, evidence-based health information for patients, carers, the public and healthcare professionals.

The Fair Payment Code (FPC) sets standards for best payment practices and is administered by the Small Business Commissioner on behalf of the Department for Business and Trade (DBT). The Gold Award is awarded to those paying at least 95% of all invoices within 30 days.