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Posted on31 October 2022

Exporting your Business? Invest in Languages

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What do you think are the best ways to build a successful exporting business? From great contacts to high-quality goods, there are plenty of crucial things to consider when expanding to reach new markets abroad.

A key factor which can sometimes go under the radar is the importance of accurate and professional translation – either by a freelancer or a translation agency. Making sure your new clients understand your message helps to set your business up for success, no matter where they are in the world.

Languages for growth when exporting your business

Investing in languages can be a fantastic way to increase engagement with your business in foreign markets. A recent study from Aston University demonstrated the positive effects of language development and business growth. Researchers at the university found that export businesses that invested in language capabilities were up to 30% more successful than those that did not.

The research conducted by Aston University shows just how beneficial language development can be for businesses. By improving language skills and translation quality, companies can lay the groundwork for sales and marketing success across the globe.

Adapting to new markets with localisation services

However, successful language capabilities are about more than just translating content directly. Connecting with potential clients is all about making the right impression – and that’s where our experience with marketing translation can make all the difference.

It’s imperative you choose a reputable translation agency. At Atlas Translations, we go beyond direct translation to ensure marketing content maintains your original message in a brand-new context. Our transcreation and localisation services are built to enhance the things that will make you stand out from the crowd.

There’s no one-size-fits-all formula for reaching new markets abroad, as every region and culture is different. Navigating cultural quirks and colloquialisms can be a challenge for any business, which is why localisation and transcreation services can be so useful.

Building a platform for success when exporting your business

Developing a platform for overseas clients to engage with your business can go a long way towards achieving long-term export success. By investing in language capabilities alongside a reputable translation agency, you can help to create a trusted environment where clients feel comfortable and secure. 

A translation agency you can trust

If you’re exporting your business and are looking to engage with languages but aren’t quite sure where to start, why not get in touch with us today? Our friendly team is on hand to help with any translation-related queries you may have. Give us a call on 01727 812725, send an email to team@atlas-translations.co.uk, or contact us through our website to discover more.

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