Latest from the blog

Posted on2 November 2016

Novels in Translation: The Adventures of Pinocchio

The Adventures of Pinocchio

The Adventures of Pinocchio is an Italian children’s novel by Florentine Carlo Collodi, set in a villa in Tuscany where Collodi spent his childhood. It is now known as Villa Pinocchio (which was up for sale for a mere $25million in 2014!). Collodi was somewhat of a linguist himself, and actually came up with the idea for Pinocchio after translating several fairy tales from French into Italian. Pinocchio was published as a novel in 1883, and features the mischievous adventures of a wooden puppet named Pinocchio. The story begins with a neighbour giving a talking piece of wood to a poor woodcarver called Gepetto. He fashions a puppet from this wood and Pinocchio is ‘born’. The name Pinocchio is chosen by Gepetto, as he once knew a family with that name who had good fortune, and he hoped the name would bring the same luck to his puppet.

Pinocchio’s most memorable feature is undoubtedly his nose and the one thing everyone remembers about him is that it grows longer when Pinocchio tells a lie. However, in spite of his nose’s notoriety, this only actually happens a couple of times in the book. Even so, that was often enough to give rise to The Pinocchio Paradox, which states that if Pinocchio were to say: “My nose will now grow”, his statement would be neither true nor false. (Don’t think about that one for too long – I’ve wasted an hour on it already).

Before being released as a novel The Adventures of Pinocchio was published as a series, appearing in Il Giornale per i Bambini. In the original series, Pinocchio dies a horrible and gruesome death, being stabbed and then hanged for his misdemeanors by his enemies. However, in the novel he is rescued by The Blue Fairy, who helps a reformed Pinocchio become a real boy with an honest character. The editor felt this was a more palatable ending, given the fact it was indeed a children’s book.

Unfortunately Carlo Collodi died in 1890, unaware of the enduring impact his story would have on the world. Pinocchio has been translated into more than 260 languages, making it the most popular children’s story in the world.  The Adventures of Pinocchio was then made into a Walt Disney animated film. Originally, a box office disaster in 1940, it reached dizzy heights after it was re-issued in 1945 winning two Academy Awards. Not only is this story the most translated children’s book ever, it is also now recognised as one of the greatest animated films ever made.  Indeed, 60 years after the film was released, Pinocchio is still a prevalent character in the Disney theme parks. It’s safe to assume that not killing him off was a wise choice.
Save

ISO 17100 – ISO 17100:2017 for Translation Services (since this standard began, in 2008, externally audited annually).

Mindful employer

Mindful Employer Plus – As a Charter member, our team have access to an Employee Assistance Program with 24/7/365 support, as we work toward achieving better mental health at work.

Federation of Small Businesses and the Self-Employed

A proud member of the Federation of Small Businesses (FSB), a dynamic and inclusive not-for-profit membership organisation. FSB is dedicated to supporting and empowering small businesses across the UK and is committed to fostering an environment where entrepreneurs can thrive, innovate, and succeed.

Atlas Translations has been accredited by the Fair Tax Foundation since February 2024. The Fair Tax Foundation is a not-for-profit social enterprise developed by a team of tax justice, corporate responsibility, and ethical consumer experts. It was launched in 2014.

We’ve been registered with the Information Commissioner’s Office (ICO) since 2004. Go to https://ico.org.uk/ for more information.

We hold a full membership in the Association of British HealthTech Industries. The ABHI supports the HealthTech community by providing products and services that help people live healthier lives. As the voice of the industry, we show the value of health technology and overcome barriers to people benefitting from it now and in the future.

Certified since 2003, externally audited annually. ISO 9001:2015 is the international standard for Quality Management Systems (QMS), applicable across all sectors. ISO 9001 provides a framework to respond to changing quality requirements in line with changing demands across society, economics and the environment.

Logo

Disability Confident Committed is creating a movement of change, encouraging employers like ourselves to think differently about disability and take action to improve how we recruit, retain, and develop disabled people. Being a DCC employer is a unique opportunity to lead the way in our community and show that we’re a disability inclusive employer.

Corporate membership of the ITI (Institute of Translation and Interpreting) since 1994. Corporate Member of the Year 2021. ITI is the only UK-based independent professional membership association for practising translators, interpreters and all those involved in the language services sector.

CIEP: We’ve held Corporate membership Chartered Institute of Editing and Proofreading since 1993. CIEP are an international membership organisation that offers training and community for editorial professionals (copy editors and proofreaders) while helping members develop business confidence.

ATC: We hold full membership with the Association of Translation Companies, a trade association representing the interests of language service companies in the UK and internationally. It is the leading voice for companies operating in the UK’s language services industry.

Living Wage Employer: As a living wage employer, we believe our staff deserve a wage which meets every day needs. The Living Wage Foundation has a mission to encourage employers to play their part in tackling in-work and post-work poverty and provide a decent standard of living by paying the real Living Wage, adopting Living Hours and Living Pensions as well as wider good employment practices.

4-day week

Proudly a 4-Day Week Employer since 2019. Amongst other items, the 4-Day Week initiative calls for a reduction to the maximum working week from 48 hours per week to 32 hours per week by 2030.

 

GBC_Accredited_Logo

A member of the Good Business Charter since 2022. The GBC is a simple accreditation that organisations of all sizes in the UK can apply for in recognition of responsible business practices.

PIF

We’re a proud member of the Patient Information Forum (PIF), a membership organisation for anyone producing health information and support. PIF promote access to trusted, evidence-based health information for patients, carers, the public and healthcare professionals.