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Posted on8 May 2013

Translation Blunder of the Month

fartfull

We all thought that the Swedish furniture giant IKEA could do no wrong…until they offered the “Fartfull” workbench. Although this simply means “speedy” in Swedish, the item unsurprisingly made its way off the shelves in record time. However, it seems that the company has learned from its mistakes by since investing in some worthwhile brand-checking for their product names in Thailand.

Call us on +44 (0)1727 812725 or email team@atlas-translations.co.uk to request a quotation for Atlas’ brand checking services.

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